Jason Hyde Jewelry
Inspired by the principles of sustainability
and oceanic elements.
Brief
The Jason Hyde project marks a significant venture into sustainable jewelry, emphasizing the use of recycled plastics instead of traditional gemstones or precious stones—a key highlight in the brand's identity. AreaTonic was commissioned to design their inaugural store located in the upscale Brickell City Center in Miami. This store is set to establish the new image for Jason Hyde. Despite the constrained timeline for development, the design aims to reflect the brand's innovative approach to sustainability and luxury, setting a precedent for its future expansions.
Location
Brickell City Center Miami-USA
Date
January 2025
Area
240 sf
Concept
The concept capitalizes on a compact space by focusing on efficient display and storage solutions for inventory. Inspired by the principles of sustainability and oceanic elements, the interior features flowing curves and soft, organic lines. This approach underscores the brand’s commitment to environmental consciousness.
Layout
To maximize space and functionality in the Jason Hyde store an extensive display platform for showcasing jewelry was designed to serve multiple purposes: it acts as a counter, a display area for jewelry, and includes integrated storage and point-of-sale systems. This efficient solution optimally utilizes the limited space while aligning with the store's aesthetic.
Contact
antonina@areatonic.com
Tel: +1 (954) 478-0885
1200 Ponce De Leon Blvd, suite 1002,.
Coral Gables, FL 33134